May 10, 2019

Meet The Founder: Lauren B. Beauty

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Meet The Founder:
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If you’ve ever had your nail polish start chipping the day after you paint your nails (ugh, the WORST) and then cursed out loud at the manicure gods, then you’re going to like today’s interview. You probably already know that finding a great nail polish ain’t easy.

Finding a clean and safe nail polish line that actually performs is even trickier! But, let me tell you guys, Lauren B. Beauty delivers. With its absolutely gorgeous packaging, impeccable range of colors (78 and counting) and delectable botanical nare care, I am SO excited to be sharing more about this brand and chatting with the founder, Lauren, today.

She has an inspiring and brave story which includes giving up a stable career as a physician to pursue her passion. We chat about her favorite products, her go-to morning smoothie, and of course, which magical creature she would be if given the chance. Spoiler alert: it’s NOT a unicorn.

If you’re interested in trying the line, Lauren has generously offered a 20% discount for our community. Just use the code “SARAHBETSY20” at checkout!

I am so excited to share my interview with the one and only, Lauren Berkovitz, of Lauren B. Beauty!

The Lauren B. Beauty Interview

SB: Obviously choosing a favorite color is probably impossible, but is there a color from your line that is your personal go-to color?

LB: I Love the color LOVE. (hence the name) If I was on a deserted island and could only bring or wear one polish color for an indefinite amount of time this would be it. It is classic, chic, so easy to wear and goes with everything, and works in every season.

SB: If someone was going to try ONE product from your collection, what product do you think they should start with and why?

LB: I would start with our reparative cuticle oil. Moisturized cuticles are so important and can give your nails a healthy look. I recognize that not everyone needs or likes polish, but everyone should protect their hands, nails, and cuticles.

Lauren B. Beauty

SB: Nail trends come and go, are there any classics that you think never really go out of style?

LB: Simply stated neutrals, and healthy nails.

SB: Are there any new colors or products on the horizon for Lauren B. Beauty?

LB: Yes I am launching a new hand care line. Our hands often show the first signs of aging – we use them every day and they are constantly being exposed to environmental factors,  yet we tend to neglect them during our daily routines. Lauren B. Beauty has the solution to protecting, preventing and restoring them to their most youthful state. This NEW! 4 piece anti-aging skincare collection features breakthrough products formulated with powerful skincare technology and the cleanest botanically charged ingredients with proven results at highly active concentrations.

SB: I know for me, for a long time I had no idea that products, specifically nail polish, could actually get into my body and that I should be really aware of product ingredients. When or how did you first find out about the importance of ingredients in nail care products?

LB: I suffered one too many bad gel manicures, and harsh removal processes that left my nails trashed, brittle, weak and made me question and look further into the nail salon environments and what I was putting onto and in my body. From there I explored many nail polish brands that were available and started to test and try out everything. learned about many of the toxic ingredients in common nail polishes.

SB:What do you think gave you the courage to leave what most would consider a “stable” profession to pursue a career that was more focused on a specific passion?

LB: Being in an unhealthy work environment pushed me to make the leap. It was super scary but was the best thing ever. Mentors, family, my husband all encouraged me and had my back and so that made it easier.

SB: Do you have any favorite phone apps (for business or for fun?) Why do you love them?

LB: Instagram is my guilty pleasure. Insight timer helps me to meditate and get through stressful days, or helps me to fall asleep. I also have a ton of fitness tracking apps, currently learning about Strava.

SB: What do you think has been the most important key to success in your business?

LB: Hard work, patience & persistence, not giving up.

SB: Do you have a morning routine? Feel free to share your coffee, tea, or smoothie recipe, if that is part of your daily routine. Inquiring minds love to know about morning beverages! 🙂

LB: I wake up at 5:15, work out at 6:00, come home, have an Oat Milk Latte and Avocado toast on fitness bread.  I normally make my husband his breakfast, while making a healthy juice or smoothie (I alternate) then feed the dogs, shower change and get ready for the day. I like to be at the office by 9:00am.

My favorite juice to make is a green mixture, normally celery, kale, spinach, ginger, apple, lemon (and whatever other greens I have in the refrigerator)

My favorite smoothie recipe is from Melissa Wood Health, its her spirulina smoothie that I love and drink year round.

SB: What advice would you give someone who is just starting out in a new career, or maybe pivoting from one career into a brand new one? What do you wish you had known when you first started out in your business?

LB: Keep on getting up, and it is okay to fail. True success is getting up each time you fall, and fail and you have to learn and just try again. Do what makes you happy and be the best at it. It is going to be hard work, and lots of hustle but it will pay off if you work hard. I am a huge believer in surrounding yourself with people that you admire and who may be smarter then you are, learn from them and ask for help!

SB: How do you keep yourself grounded amidst so many responsibilities in work, home, family and life in general?

LB: Some days are easier than others. It is a work in progress trying to keep everything in balance. I love lists, apps, and tools to keep organized. Reminders and technology help keep me on track. Keeping a schedule, and being organized helps keep me grounded. I try to only think one day at a time, and not get to ahead of myself. I love learning from others, and trying to be better about asking for help when I need it.

SB: To give you a little background on Lauren, here is a little excerpt from her website about her story and when she first realized that Lauren B. Beauty was the business that she wanted to start.

LB: With over 10 years in the beauty industry, Lauren Berkovitz, an industry expert and fashion trend-setter founded her eponymous cosmetics company, Lauren B. Beauty, in 2014. Producing 100+ products that are sold through boutiques, high-end salons and spas, natural food markets, and department stores in over 15 countries – Lauren strives for success. Prior to founding Lauren B., Lauren was Vice President for an ultra-luxury hair care products company.

Lauren B is a non toxic nail care brand committed to the fact that women should never have to compromise their health for beauty.  The brand ethos centers around the perfect manicure being more than just pretty polished nails, but how we care for and treat our whole hand. I am passionate about creating innovative products, and smart simple solutions for women so they can feel confident and empowered wherever they are. I believe that when you give a women the right manicure she can change the world. 

In founding Lauren B. Beauty, I want to empower all women to feel beautiful and confident using Lauren B. Beauty; because I honestly want my customers to feel empowered. I create superior nail polish and nail care products so that women can simply look down at their hands or feet and feel confident and remind them to smile! No matter who you are or what you are going through my brand is built on LOVE ❤. My brand still does this for me every day. No matter your shape, size, or color we ALL deserve to feel beautiful. If I can help the cause then my mission is accomplished. When the world has us feeling defeated- remember, to look down at your nails, reflect and smile, because this too shall pass! As I like to say, “When you give a woman the right manicure she can change the world!”

SB: Is there anything that inspires you to stay creative when you reach a creative block?

LB: My customers. Talking to them, on Instagram, or in person hearing and connecting with my customers reminds me why I do what I do every day! Seriously everyone has been so nice and supportive and have helped me get to where I am.

SB: What daily routines have you found along your journey that help you to stay mentally, physically, or spiritually healthy?

LB: Being on a routine, in general, helps me. Working out and eating healthy make me feel normal and in balance and sets my day up for success. Taking time in the morning when I wake up to focus on me is so important. I realized without a happy healthy me, nothing else matters. I had to learn, and continue to learn to prioritize my health or my body revolts and tells me to slow down, or to take a breath. I am a very type A, anxious person and I constantly am working on trying to keep things in perspective, not to overthink everything and to slow down – it is easier said then done but a work in progress.

SB: Lastly, my favorite question that I have to ask everyone, If you could be any magical creature, what would you be and why? 🙂

LB: This is a hard one. I literally had to google magical creatures, because the only one that came to mind was a unicorn. After googling I found and read about Centaurs. So I guess I would choose this because they have great intelligence. And I think having super smarts would allow me to solve any problem in the world and achieve anything.

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